Case study · Sport and hospitality
Watford Football Club


Project overview
- Client
- Watford Football Club
- Location
- Watford
- Sector
- Sport and hospitality
- Technology
- Hospitality display solutions
The brief
Watford Football Club wanted guests in its hospitality and meeting room areas to enjoy a far better viewing experience than its old, heavily pixelated TVs could offer. The solution had to look professional, be cost-effective, carry an advanced warranty and be completed within two weeks, ready for the new season.
What we delivered
- 16 Samsung commercial-grade TVs with built-in TV tuners and a two-year commercial warranty
- 16 Peerless ultra-slim flat wall mounts and all associated cabling
- Specification, configuration and installation in partnership with distributor Exertis
The result
All 16 displays were delivered within budget and installed inside the two-week window, giving the Club's hospitality areas a contemporary look, enhanced connectivity and a two-year commercial warranty.
Putting the team together
To bring the viewing experience up to date, the Club decided to implement a display solution that delivered better image quality and looked fresher and more sophisticated than its existing equipment, while being cost-effective and offering an advanced warranty. With a requirement for 16 displays in total, finding a well-qualified reseller was essential. The Club approached AV2events to find a solution that met its requirements.
Specialising in the installation of commercial displays, projectors and touch interactive systems, AV2events was a solid starting point for the project. A small organisation with a team of four AV professionals at the time, AV2events offers a personal service covering installation, configuration, post-sales support and event management.
While the project initially appeared straightforward, it presented a few challenges. It needed to be completed within two weeks for the Club to be ready for the start of the new season, so a rapid response and deployment was essential. While being cost-effective, the solution also had to look extremely professional and contemporary, befitting the Club’s image, and the Club wanted an advanced warranty for peace of mind. With these requirements in mind, AV2events called on the support of Exertis, a broad-line distributor with a specialist AV team.
Multi-talented, multi-skilled players
AV2events chose Exertis because it is known in the industry for its flexibility, could help specify the most appropriate panels and had enough stock to meet the configuration, delivery and installation requirements efficiently. Thanks to its close relationships with key manufacturers, Exertis could offer pricing within budget, and its logistics expertise meant it could deliver to site the next day. As installation time was limited, AV2events also needed its distribution partner to act as a one-stop shop for essential AV attach items, including mounting solutions and cabling, which Exertis supplied from its range of accessories for AV resellers.
Exertis isn’t just about products. Resellers working with Exertis tap into the knowledge of one of the best-informed and most experienced AV specialists in the UK. In this case, Exertis advised that a commercial-grade TV panel would suit the Club’s needs better.
To that end, 16 Samsung commercial-grade TVs, 16 Peerless ultra-slim flat wall mounts and the associated cabling were specified and installed. The displays also needed a TV tuner, as a commercial large-format display would not suffice, so Exertis configured a hybrid solution with the look and feel of a consumer TV, but with enhanced connectivity and a two-year commercial warranty.
Scoring a winning result
With this project, Exertis showed it had the right product available, could deliver the whole package within the target budget, had the knowledge to help specify a job that was fit for purpose and could use its logistics expertise to meet the delivery schedule. It provided a comprehensive quotation, including full warranty details, and arranged a vehicle to deliver the solution direct to the end user’s site.
Commenting on the experience, Lee Wilson, Managing Director at AV2events, said:
“Working with Exertis has been a true value-add in bolstering opportunities to quote on prospective client projects. Its knowledge and understanding of current trends comes second to none in the 21st century AV arena. The speed and accuracy at which Exertis both responded to and processed orders was exceptional, especially given that this is an industry which works to meticulous timescales and is often presented with a ‘curve ball’. Exertis coped effortlessly throughout the whole project.”
Together, AV2events and Exertis scored a winning result for Watford Football Club.




